Fan Mail is a an emerging fashion brand concept created as a final major project at Leeds Arts University. The brand has been inspired by music culture, with the name Fan Mail stemming from a Blondie track. Taking inspiration from vintage band merch, fan art and song lyrics, Fan Mail's first collection consists of screen-printed t-shirts and sweat-shirts. All of which have been made by hand in the North of England from 100% organic cotton and plant-based inks.
As well as using Instagram as an opportunity for commerce during its development stage, Fan Mail strives to establish a community of like-minded followers by posting creative, topical and engaging content.
CREATIVE DIRECTION - Olivia Miller
PRINT DESIGN - Olivia Miller
PHOTOGRAPHY - Harrison France & Olivia Miller
STYLING - Olivia Miller
CONTENT & GRAPHIC DESIGN - Olivia Miller
MAKE-UP - Janessa Benjamin & Jessica Spencer
MODELS - Lucy Cadell, Hannah Lacey, Blake Porter-Reynolds and Nick Sheldon @ Named Models